The child tech offerings featured accessories and apps marketed to parents as tools to aid children learn in a very tender age. Fisher-Price was showing a bright plastic object with teething rings that doubles as a possible iPhone case. That means it is easy for a six-month-old to utilize the smartphone.
"It's actually a great learning tool," said Julia Maher, marketing manager for infant toys at Fisher-Price, one of Mattel. "We percieve moms passing back their devices to occupy babies at all times."
She said babies "like to turn pages" which enables it to actually interact with a mobile device. For 18-month-olds, another device from the toymaker attaches for the iPad, giving toddlers another substitute for commence a digital lifestyle.